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We are implausibly perfect. With a counter-intuitive mix of provenance and personality, South + English is the home décor brand where opposites attract and styles converge. We bend the rules. We blur the lines. Mastering this unique balancing act is a noble cause. It’s is the essence of both good design and the art of living.

S+E is the brainchild of longtime partners and creative collaborators Palmer Linwood Smith and David Ebbetts – the former an irrepressible live-large Southerner and the latter, a dialed-back, Opinionated Brit. Honestly, they couldn’t be more different. Therein lies the magic.

Established in 2019, South + English is a fresh voice in the world of design. Yet, Palmer and David are both seasoned design and furniture execs, curators and artists. They know how to design and develop product, source craftsmen, wrangle supply chains and work a special brand magic in showroom display. South + English understands the stylish ground of boutique retail, and some of their best friends (and customers) are interior designers.

You are welcome in our world.


Georgia born, Palmer Linwood Smith is a man of the New South – wide open, well-travelled, spontaneous, artful and a masterful maker of biscuits. Reliably unpredictable, South brings the crazy to English’s cool. Creatively ambidextrous, Palmer began his career in the world of fashion, simultaneously exploring his destiny as modern abstract painter under the brush name Linwood.

Next, antiques beckoned. As an Atlanta antique dealer, Palmer’s shop was known for thoughtfully curated finds and restorations. Soon, home décor product design and visual merchandising tugged his fashionable sleeve. And he never looked back.

Today, Palmer Smith is a creative thought leader in the design industry. What’s his secret sauce? Is it his unerring eye for melding fashion and furniture trends? His intuitive understanding of what’s next? His eye for color, pattern and texture? His ability to make a showroom sing? In short, yes, yes, yes and yes.

Meet the man. Explore the world of South + English now.


Beneath London born David Ebbetts cool exterior lies a creative soul with little patience for the status quo. David embraces change as the natural order. South advises ‘”fasten your seatbelt” when he’s is on a roll.

Innately trusting change and with a solid if unremarkable business background, David switched gears mid-career and cultivated his creative side. Ultimately, he found equilibrium between a strategist mind and creative soul, building and leading brands for over 20 years – until it was time for another significant new chapter.

At S+E David is one half of creative duo building a brand and creating a collection around a simple mantra – create what inspires and do it as well as you can. So from brand logos to the pitch of a new armchair, it’s all 100% personal.

Still, a low voice continues to whisper “what’s next?” Most recently, David launched an original art collection under the monogram DJE. Here, the cerebral and creative problem solver works out the geometries of personal relationships in dimensional original art. Quelle surprise.

Shop S+E and catch him if you can.



Patient and observant, chocolate lab Eden is the elder stateswoman of South + English. She chooses her spots with discernment, generally a comfy S+E sofa. Eden also picks her battles. Paws up, she might gesture, pleading no contest to controlling her wild-child little sister.


Playful and mischievous, Luna’s perpetual expression seems to ask, “where’s the party?” She yanks the lead, begs for biscuits and keeps the team on its toes (and tripping over chew toys). Luna reminds us to imbue all we do – work and play – with joie de vivre.

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